Cookie Policy
Last updated: 9 April 2026
This Cookie Policy explains how Finlusion Ltd. ("Finlusion", "we", "us", or "our") uses cookies and similar tracking technologies on finlusion.com (the "Site"). We are committed to respecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
1. Data controller
The data controller responsible for your personal data is:
Finlusion Ltd.
85 Great Portland Street, London, England, W1W 7LT
Email: privacy@finlusion.com
2. What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow a website to recognise your device and store information about your preferences or past actions.
We use both first-party cookies (set by us) and third-party cookies (set by external services integrated into our platform).
3. Legal basis for cookies
Under PECR and UK GDPR, the legal basis for our use of cookies depends on their purpose:
- Strictly necessary cookies do not require consent. They are essential for the Site to function and are placed under the legitimate interest basis.
- Analytics, functional, and advertising cookies require your consent. We obtain this consent through the cookie preferences in your account Settings. You can withdraw consent at any time.
4. Cookies we use
4a. Strictly necessary cookies
These cookies are essential for the operation of our Site and cannot be turned off. They are set in response to your actions (e.g., logging in, accessing secure areas).
| Cookie | Purpose | Type | Expiry |
|---|---|---|---|
| PHPSESSID | Maintains your login session | First-party, persistent | 30 days |
| cookie_consent | Stores your cookie preferences | First-party, persistent | 1 year |
4b. Functional cookies
These cookies remember your preferences and settings to enhance functionality and personalisation.
| Cookie | Purpose | Type | Expiry |
|---|---|---|---|
| post_draft | Saves unsent post drafts locally | First-party (localStorage) | 7 days |
| home_scroll_* | Preserves your feed scroll position | First-party (sessionStorage) | Session |
| home_feed_mode | Remembers your selected feed mode | First-party (sessionStorage) | Session |
4c. Performance and analytics cookies
These cookies allow us to analyse how users interact with our Site to improve performance and user experience. They are only set with your consent.
| Cookie | Purpose | Provider | Expiry |
|---|---|---|---|
| _ga | Distinguishes unique users | Google Analytics | 2 years |
| _ga_* | Maintains session state | Google Analytics | 2 years |
4d. Targeting and advertising cookies
These cookies are used to deliver relevant advertisements and track the effectiveness of advertising campaigns. They are only set with your consent and may be set by us or third-party providers.
5. Third-party cookies and international data transfers
Some cookies on our Site are set by third-party services. These third parties may process data outside the United Kingdom, including in the United States. Where this occurs, appropriate safeguards are in place (such as Standard Contractual Clauses or the service provider's participation in recognised data protection frameworks).
Third-party services we use include:
- Google Analytics (analytics, data may be transferred to the US). See Google's Privacy Policy
- Google Fonts (font delivery). See Google's Privacy Policy
- Google Places & Gemini (location autocomplete and AI-generated recaps). See Google's Privacy Policy
- Stripe (payment processing and creator subscriptions). See Stripe's Privacy Policy
- Postmark (email delivery). See Postmark's Privacy Policy
- Finnhub (market data). See Finnhub's Terms of Service
- Didit (identity verification). See Didit's Privacy Policy
- Ecologi (environmental impact tracking). See Ecologi's Privacy Policy
We do not control the use of these cookies and are not responsible for their privacy practices.
6. Managing your cookie preferences
You can manage your cookie preferences at any time through Settings > Cookie Preferences within the Finlusion app. You can also manage or disable cookies through your browser settings. Most web browsers allow you to:
- View what cookies are stored on your device
- Block cookies altogether
- Block cookies from specific websites
- Delete cookies upon closing your browser
- Set preferences for different types of cookies (e.g., third-party vs. first-party)
Please note that if you disable or reject certain cookies, some parts of our website may not function properly, and your user experience may be limited.
For more general information on cookies and how to manage them, visit allaboutcookies.org or youronlinechoices.com/uk.
7. Your rights
Under the UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw consent at any time (without affecting the lawfulness of processing before withdrawal)
- Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk
8. Changes to this Cookie Policy
We may update this Cookie Policy from time to time. We will notify users of significant changes by updating the "Last updated" date at the top of this policy and, where appropriate, provide additional notice.
9. Contact us
If you have questions about our use of cookies or this policy, email us at privacy@finlusion.com.